People are busy.
As soon as the alarm goes off, their heads are crammed full of stuff.
What was that report due today?
Will I have time to get to the gym later?
And Little Johnny can’t find his left shoe, and he was supposed to leave for school five minutes ago.
Writers are trying to get their attention all the time.
On the radio.
On their phones.
A constant cacophony.
It’s no wonder they want to switch off.
That’s why copywriting is a conversation; it’s a welcome respite from the noise. It’s exciting, engaging. It invites a response.
It talks to people like they’re human beings.
It uses everyday words. Yes, I know I used cacophony, but I’m on a mission to make that one more popular.
It speaks in the same way to its audience. It doesn’t try to be “professional”.
It’s personal. It uses “you” at least three times more than it uses “us” or “I”.
It’s alive. It’s active. It uses “doing” words – verbs – all the time to keep things snappy.
It’s not afraid to speak its mind.
It’s like the people that read it. It doesn’t treat them like idiots. It doesn’t think it’s better than them.
It’s hard to get right, but when it’s successful, the results are stunning.
Want to talk about copywriting? Book a call here to talk about how you can getter better return on your marketing.